The Better Road
Kobex is a leading manufacturer of Shock Absorbers and OEM for heavy commercial vehicles, esp. European trucks. Kobex needed an image lift and branding overhaul commensurate with the quality of products it manufactures for world’s biggest brands like Volvo, Mercedes, Man, etc.
The website: B2B branding requires very technical approach yet a simplistic representation. We decided upon a steel heavy look (logo and designs inclusive) and super detailed 3D renders, which helped the products stand out and highlighted the quality aspect. We went elaborate with 3D and imagery, which looks breathtaking as soon as the site uploads.
Similar treatment was meted to the product catalogue, designed to cater to their international clients.
The corporate presentation was designed with high impact imagery, custom layout and crisp content.
The packaging also carried forward the international look Kobex, as a brand needed.