The Amigo Huddle
Bistro 37 is a peppy joint to have fresh, healthy and pocket friendly snacks, which works very well for young professionals and college folks in and around NCR.
Started by an equally young team of 3 friends, the café needed a very ‘cool & now’ branding in accord with its target group.
Right from the logo, interiors & collaterals to the branding for Bistro’s second outlet, we chalked out details celebrating the starting point of their venture, and gave the brand a byline ‘For amigos.By amigos’– just perfect for the new sensation. We also developed their brand story and it now sits framed, between both the outlets and fetches a lot of engagement from the visitors.