ITCOL (Indian Technomac Company Ltd.)
Mining and Shining
ITCOL is a fortune 500, Mining and Metals Company, with a global presence. ITCOL needed re-branding that would be commensurate with its market stature. We were tasked with uplifting the brand image and establishing a global corporate identity for the brand.
The new website was designed with an international look, in a white backdrop. A clutter-free distribution of information under relevant headers, crisp menu elements and aesthetically shot plant pictures were used to enhance the look of the web pages.
A very real-raw approach was used for the catalogue design. To showcase the grandeur of work at a mining plant, our photographers captured real men at work. Clubbing these images with a few graphics and clean layouts, the catalogue got an impressive look.