FICCI

How Piracy Gets You!

FICCI had to air an anti-piracy TVC against highly rampant software piracy.

Spotlighting piracy, we picked an everyday scenario of a father using pirated software, layered it with a delicate angle of his son’s admission – a situation that cringes parent’s as well as children’s hearts, alike.

This 40 seconder strategically highlights how the unreliability of pirated software can cost you dearer at an unfavorable moment.

 

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