Carrier Midea India
walk through vs marketing movie
Carrier Midea India, a JV between Carrier, India and Midea, China, is the biggest AC and home appliances manufacturer in India.
CMI’s HR team approached us to do a B2B induction movie (a factory walkthrough) for clients who cannot always visit the factory but need to know about their scale and processes.
The brief however had a twist. CMI’s marketing team wanted the same movie to double up as a marketing tool. We figured the middle way. We let the scale meet the style. We clubbed the stature with the mundane. We ensured the figures highlighted the real people, who made it happen.