Carrier Midea India on Social Media
Carrier Midea India is one of India’s premier Air Conditioning brands, known for their technology. We were engaged to handle their Social Media with a clear objective of enhancing engagement and reach.
We planned the brand narrative playing on the fact that Carrier is a pioneer in Air Conditioning. Customer-speak videos were used to drive engagement and establish brand leadership. Also, shares about the brand, its technology & product features as well as useful tips to ensure continued interaction on its SM handles. The FB page followers steadily rose from about 2,400 to 50,000 in a span of 6 months.