Teflon (DuPont)

A Greasy Clean Story

Teflon required a print advert for its product ‘fabric protector’, which protects fabrics from toughest of stains.

We came up with a very greasy story to bring out the toughness factor. An interesting Men-at-Work image was used with a crisp copy to convey the utility of the product in a very direct and purposeful manner.